Privacy Policy
Last updated: 2026-10-02
This policy explains what personal data we process when you visit dearlywords.com, use our writer, buy a text or contact us, and what rights you have. It covers the requirements of the EU General Data Protection Regulation (GDPR) and the UK GDPR, and ends with a short section for US residents.
The short version
- You don't need an account. We only ask for what we need to write your text and handle your order.
- We use your answers to write your text. To generate it, we send them through Cloudflare to Anthropic, the company behind the AI model Claude. Anthropic does not use them to train its models, and we never publish your texts.
- Payment is handled by Stripe. We never see your full card number.
- We don't show you personalized ads and don't use remarketing. In the EU, the EEA, the UK and Switzerland, we only measure our ads with Google if you allow it.
- We do not sell your personal information.
- Unpaid drafts are deleted after 30 days. Orders are deleted 24 months after purchase, except for the records that tax and commercial law require us to keep.
1. Who is responsible
The controller responsible for your data is:
[company.legalName], [company.street], [company.city], [company.country], email: [company.email]
For privacy questions and requests, write to hello@dearlywords.com.
We have not appointed a data protection officer, as we are not legally required to do so.
2. When you visit our website
Our website runs on Cloudflare (Cloudflare, Inc., 101 Townsend St., San Francisco, CA 94107, USA). Cloudflare delivers our pages through its network (CDN), runs our application (Workers) and our database (D1), and protects the site against attacks.
To do this, Cloudflare processes your IP address, information about your browser and device, and request logs, such as which page was requested and when. Cloudflare keeps these logs only briefly, for a few days.
We do not store your IP address in our database. To prevent misuse, such as too many requests in one day, we store only a salted, shortened hash of it: a one-way code from which your IP address cannot simply be read back. We use it to count requests per day and delete it after 2 days. We also store your country, as determined by Cloudflare.
Legal basis: our legitimate interest in running a secure and stable website (Art. 6(1)(f) GDPR).
3. Bot protection (Cloudflare Turnstile)
Our writer form is protected by Cloudflare Turnstile, which helps us tell humans from bots. Turnstile checks signals from your browser and device, and your IP address.
Legal basis: our legitimate interest in protecting our service from automated misuse (Art. 6(1)(f) GDPR). Where rules on accessing information on your device apply, such as § 25 TDDDG in Germany, this is allowed without consent because it is strictly necessary to provide the service you request.
4. When you use our writer
What we process
- Your answers to the questionnaire. Depending on the text, these may include names (for example of your partner, the person who died, the recipient or your own first name), relationships, memories and any other details you choose to share.
- The options you select, such as tone, type of ceremony or format.
- The texts we generate for you, your edits and your rewrite instructions.
How it works
We store your answers with your draft in our database. To write your text, we send your answers to the AI model Claude by Anthropic, PBC (USA). The request goes through AI Gateway, a service of Cloudflare, Inc. (USA), which passes it on to Anthropic. Cloudflare processes the request for us as our processor and uses Anthropic as its subprocessor. We have switched off the storage of request contents in AI Gateway. Under its commercial terms, Anthropic does not use data it receives through its API to train its models. The same applies to every rewrite you ask for.
Your answers may be about other people, such as your partner, family members or the person who died. Please only enter what you want to appear in your text.
Sensitive information
If you choose religious wording or a religious ceremony, or mention health details such as an illness, this may reveal special categories of personal data under Article 9 GDPR. We use this information only to write the text you ask for. The legal basis is your explicit consent, which you give by entering the information (Art. 9(2)(a) GDPR). These fields are optional. You can withdraw your consent at any time by asking us to delete this information. Withdrawal does not affect processing that took place before.
Legal basis
Taking steps at your request before entering into a contract, and performing the contract (Art. 6(1)(b) GDPR). Where your answers contain information about other people, we also rely on our and your legitimate interest in writing the text you asked for (Art. 6(1)(f) GDPR).
Some questions are required to write a text; without them we cannot create one. Everything else is optional.
How long we keep it
- Unpaid drafts are deleted after 30 days.
- Paid orders: we keep your answers and texts for 24 months after purchase, so that you can return to your order page and use your rewrites. Then we delete them.
You can ask us to delete your answers and texts earlier.
5. When you buy a text (Stripe)
Payments are processed through Stripe Checkout, a payment page hosted by Stripe (Stripe Payments Europe, Limited, 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, and Stripe, Inc., USA).
Stripe collects your payment details, your email address and your billing country or postcode directly. We receive your email address, the amount, the currency, the payment status and Stripe's reference numbers. We never receive your full card number. Stripe also processes data to prevent fraud and to meet its own legal obligations, as an independent controller under its own privacy policy.
With your order, we also record whether and when you agreed to immediate delivery and acknowledged the loss of your right of withdrawal, so that we can confirm this to you and prove it if necessary.
Legal basis: performing the contract (Art. 6(1)(b) GDPR), our legal obligations (Art. 6(1)(c) GDPR) and our legitimate interest in preventing fraud and being able to prove the consents given (Art. 6(1)(f) GDPR).
6. Order emails
After your purchase, we send you an order confirmation with the private link to your order, using Cloudflare's email service. Stripe may also send you a receipt.
Legal basis: performing the contract (Art. 6(1)(b) GDPR).
7. Accounting records
We keep the order number, date, product, amount, currency, email address and payment references for as long as tax and commercial law requires, which can be up to 10 years.
Legal basis: our legal obligations (Art. 6(1)(c) GDPR).
8. Our own statistics, without cookies
To understand how our website is used, we record simple events in our database: writer viewed, writer started, preview shown, checkout started, paid and checkout expired. Each event is stored with the product, the language, the country and a coarse traffic source (ad, search, direct or other).
We do not store IP addresses with these events, we do not use cookies for them and we do not track you across other websites. We keep these events for 14 months.
Legal basis: our legitimate interest in understanding and improving our service (Art. 6(1)(f) GDPR).
9. Measuring our ads (Google Ads)
We use Google Ads conversion measurement to learn which of our ads lead to purchases. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, together with Google LLC, USA.
We do not use remarketing, personalized advertising or audience lists. Ad personalization is always switched off.
Visitors in the EU, the EEA, the UK and Switzerland
A banner asks for your consent first. Only if you click "Allow":
- Google's tag is loaded. It may store and read identifiers on your device, for example cookies.
- The ad click ID (gclid) and the campaign parameters (UTM) from the ad link are stored in your browser's local storage for 30 days and saved with your draft and, if you buy, with your order.
- After your purchase, your order page reports the conversion to Google (order value, currency and order number). We may also upload ad-click conversions from our database to Google (click ID, time and value).
If you click "Decline", none of this happens.
Legal basis: your consent (Art. 6(1)(a) GDPR; for storing and reading information on your device, § 25(1) TDDDG in Germany and the corresponding rules in other countries).
Visitors elsewhere, for example in the US
The measurement described above runs by default. We honor your browser's Global Privacy Control (GPC) signal as an opt-out, and you can switch the measurement off at any time with the "Cookie settings" link at the bottom of every page. Where the GDPR applies, the legal basis is our legitimate interest in measuring the success of our ads (Art. 6(1)(f) GDPR), and you can object at any time.
Your choice
We store your choice in your browser's local storage and ask again after 6 months. We also save it with your draft and order, so that we know whether we may report a purchase to Google. You can change your choice or withdraw your consent at any time with the "Cookie settings" link at the bottom of every page. Withdrawing consent does not affect the lawfulness of processing before the withdrawal.
Google may also process this data for its own purposes as an independent controller, for example to provide and secure its advertising services. Google's privacy policy has more information.
10. When you email us
If you write to us, we use your email address and your message to answer you.
Legal basis: performing a contract or taking steps before entering into one, if your message is about an order (Art. 6(1)(b) GDPR); otherwise our legitimate interest in answering your inquiry (Art. 6(1)(f) GDPR). We keep messages as long as we need them to deal with your request. Messages about an order are kept with that order.
11. Who receives your data
| Recipient | Purpose | Location |
|---|---|---|
| Cloudflare, Inc. | Hosting, content delivery, database, security, bot protection, sending emails, passing requests to the AI model (AI Gateway) | USA |
| Anthropic, PBC (subprocessor of Cloudflare) | Writing and rewriting your texts | USA |
| Stripe Payments Europe, Limited and Stripe, Inc. | Payment processing, fraud prevention | Ireland and USA |
| Google Ireland Limited and Google LLC | Ad conversion measurement, as described in section 9 | Ireland and USA |
Cloudflare processes data on our behalf and on our instructions (Art. 28 GDPR); to write your texts, it uses Anthropic as a subprocessor. Stripe and Google partly act as independent controllers, as described above. We only disclose data to authorities where we are legally required to do so.
12. Transfers outside the EU and the EEA
Cloudflare, Anthropic, Stripe and Google may process data in the USA and in other countries outside the EU and the EEA. Where a recipient is certified under the EU-U.S. Data Privacy Framework, the transfer is based on the European Commission's adequacy decision for that framework (Art. 45 GDPR). Otherwise, we rely on the Standard Contractual Clauses adopted by the European Commission (Art. 46(2)(c) GDPR). For data from the UK and Switzerland, the corresponding UK and Swiss safeguards apply. You can ask us for a copy of the safeguards we use.
13. How long we keep your data
| Data | Kept for |
|---|---|
| Cloudflare request logs | a few days |
| Hashed IP address for daily limits | 2 days |
| Unpaid drafts | 30 days |
| Answers and texts of paid orders | 24 months after purchase |
| Accounting records | as long as tax and commercial law requires, up to 10 years |
| Statistics events | 14 months |
| Ad click ID and campaign parameters in your browser | 30 days |
| Your cookie choice in your browser | 6 months, then we ask again |
| Emails to us | as long as needed for your request |
14. Your rights
You have the right to:
- access your data (Art. 15 GDPR);
- have incorrect data corrected (Art. 16 GDPR);
- have your data erased (Art. 17 GDPR);
- restrict processing (Art. 18 GDPR);
- receive your data in a portable format (Art. 20 GDPR);
- withdraw your consent at any time, with effect for the future (Art. 7(3) GDPR);
- lodge a complaint with a supervisory authority (Art. 77 GDPR).
Right to object (Art. 21 GDPR): where we process your data on the basis of legitimate interests (Art. 6(1)(f) GDPR), you can object at any time on grounds relating to your particular situation. We will then stop processing it, unless we can show compelling legitimate grounds or need the data to establish, exercise or defend legal claims.
To exercise your rights, email hello@dearlywords.com. As there are no accounts, please give us the email address you used at checkout or your order link, so that we can find your data. We may ask for more information to make sure the request comes from you.
You can lodge a complaint with a supervisory authority, in particular in the EU or EEA country where you live or work or where you think the infringement took place. In the UK, this is the Information Commissioner's Office. In Switzerland, it is the Federal Data Protection and Information Commissioner (FDPIC).
15. No automated decisions
We do not make decisions based solely on automated processing that have legal or similarly significant effects on you (Art. 22 GDPR). Our AI writes texts for you; it does not make decisions about you.
16. Children
Our service is not intended for children under 16, and we do not knowingly process their data. You must be 18 or older to buy.
17. Security
Connections to our website are encrypted (HTTPS). Your order page can only be reached through a long, random private link. Anyone who has this link can open your order, so please keep it private.
18. Changes to this policy
We may update this policy when our service or the law changes. We publish every change on this page.
19. Information for US residents
- We do not sell your personal information, and we do not use it for targeted advertising based on your activity across other websites (cross-context behavioral advertising).
- Global Privacy Control: if your browser sends a GPC signal, we treat it as an opt-out of the ad measurement described in section 9.
- Sensitive information that you enter, such as religious or health details, is used only to write your text.
- Your rights: depending on the state where you live, you may have the right to know what personal information we hold about you, to get a copy of it, to correct it, to delete it and to opt out of certain uses. To make a request, email hello@dearlywords.com with the email address you used at checkout or your order link. We will verify your request and respond within the time required by law. An authorized agent can make a request for you if they show us your permission. If we decline your request, you can appeal by replying to our answer. We will not treat you differently for exercising your rights.